Q: Who is the founder of JessaKae and who currently owns JessaKae?

A: Jordan and JessaKae Maddocks, husband/wife duo.

Q: Where did JessaKae start?

A: We started JessaKae from our basement in Draper, Utah. These are the days we’ll never forget. From all of the dress folding on the couch, the cardboard cities on our patio, the massive USPS mail bags that had to be taken to the post office every day — via a FIAT — yeah we had fun. Operations eventually expanded into the kitchen where we replaced dining room tables with warehouse shelving. The space was quickly dubbed “Jessa’s sweatshop” as it wasn’t uncommon to open the front door and 6-7 people would be inside folding clothes and fulfilling orders. 

Within a few months our entire living space was JessaKae. Not too long after that we made our first move to an actual warehouse (I’m pretty sure there was angels trumpeting on this day) but the basement days will always hold some of our favorite memories. 

Q: Why did you start JessaKae?

A: Jessa has had her own business since high school. She always had the desire to do her own thing. So when the opportunity presented itself to combine her two loves: photography + fashion she was all in. 

Working in the fashion space has assisted her in staying creative and fighting with depression which is something she’s struggled with for years. There’s nothing like helping people feel confident, show personality, and express themselves through fashion. 

Being able to create and focus on work that she is passionate about has been the biggest blessing and something that she is truly grateful for. 

Q: The name JessaKae is so unique, how’d you come up with it?

A: It’s actually Jessa’s first name — Thanks, Mom! The unique combo was created from her Aunt named Jessica- who was stillborn and Uncle’s middle name, Kay. 

Q: What inspires JessaKae?

A: This can be a hard question because we draw inspiration from so many things but some of the fun ones are TV shows like Gossip Girl, Hart of Dixie; The Royals; and fashion week...

We also have a "girl" and we draw inspiration from our girl.

Our girl is:

Imaginative, happy, beautiful, has integrity, is classy and chic, easy and romantic, feminine and flirty, fresh and friendly, glamorous yet playful. She's sophisticated. She's a girly girl, a dreamer, a lover and a romantic at heart.

We also came up with scenarios that our girl would find herself in.

She takes strolls in the park. She’s a mother. She's a sister. She's a friend. She goes on nature walks and picks wildflowers. She goes on picnics and bike rides. She loves to travel. She loves to explore new food spots. 

Q: What are some of the struggles you have as a company?

A: One big struggle we deal with is STAYING different and unique — not being but staying. The fashion industry is very dog-eat-dog and it brings out a lot of copy cats that make no effort in being innovative and will just copy their way through business. As flattering as it is to have our designs, and style copied it blurs our individuality and takes away from the lengths we go to be original. 

We also battle with a lot of foreign companies that steal our photos and try to sell knockoffs of the same (but not close to the same) items. This is just plain theft and is unfortunate that there are no better ways to fight against it. 

Q: Where are your clothes manufactured?

We have a handful of great factories that we work with some in the United States and others that are abroad. 

Q: Are you going to start a kids line?

A: It’s definitely been on our minds! One thing about JessaKae is we won’t do something unless we can put our full support and heart behind it. Keep a lookout. 


I love your dresses. I’ve only purchased one so far…for a wedding. When I received the package, I turned the garment inside out and was shocked at the quality of the finish. Beautiful. I have recommended your dresses to others. I just wish I had some ball to attend to, so I could buy a very lavish gown of yours to wear. However, I suppose I could wear it on the farm twirling in the yard much to the shock of my neighbors.

L. Lyle September 20, 2023

I love your dresses but missed out on one I’d love to have in my size :(

Do you guys do restocks, and if you do, how often?

Annie May 17, 2023

I’m so excited to be able to try your clothes. I love that they’re size inclusive and still flattering and beautiful. One request is that you think of us vertically challenged people too :) I’m 4’9" and just know I’ll have to find a wonderful tailor for these pieces.

Carissa Boncardo May 18, 2022

I’m so excited to be able to try your clothes. I love that they’re size inclusive and still flattering and beautiful. One request is that you think of us vertically challenged people too :) I’m 4’9" and just know I’ll have to find a wonderful tailor for these pieces.

Carissa Boncardo May 18, 2022

I just stumbled upon your content on TikTok! I love your clothing line. A bit vintage, whimsical, and feminine all wrapped into one. I cannot wait to make my first purchase!!

Tiffany February 21, 2022

please make clothes for 5’3” women. I love you clothes but can’t begin to wear them- way too long!

donna hinrichs January 20, 2022

It’s so difficult to find quality, beautiful plus size clothes. I’m so excited to see some fall designs in the next few months as well. I’m currently waiting on my first order and I’m so beyond excited for my new beautiful dresses ❤️ thank you for creating beautiful classy clothes for ALL women.

Hannah August 27, 2021

Your fashion is stunning, flattering and modest, I love it!
Do you ship to Australia?
Aussie women love light, beautiful fabrics and classy designs, ever thought about expanding? 😜

Angela Orth August 27, 2021

This is absolutely amazing. I went to fashion school in Salt Lake City and this is the exact style and brand I was hoping to do until I got married started living on the road and had our beautiful baby boy. Now I’m full-time mommying it. I am going to start making my entire closet your brand because I have been looking for this style my entire 23 years of life and thought I would have to make it to ever find it. These are absolutely gorgeous clothes and photography. I am beyond excited!

Emily Brown August 27, 2021

This was so fun to read! I hope you write more posts about your life.

Michelle Vance January 11, 2021

I have always had the hardest time finding unique clothes that expressed my own personal taste without breaking the bank! Now my whole closet is JessaKae! Thank you!

Emily Race May 07, 2020

I’ve ALWAYS wondered how you started out. You have such a beautiful company now, Jessa! Thank you Jessake for giving us a peak into what really goes into being THE MOST AMAZING company. I’ll never be able to thank you enough for the confidence you’ve given me for 3 years…and many more to come!

Madelynn DeMille January 13, 2020

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