Forbes · May 20, 2022 · By Jennifer Palumbo
Jessa joined Forbes for a conversation about what it actually takes to build a fashion brand as a woman — the late nights, the relentless creativity, and the way community shows up when you build something women have been missing. Jennifer Palumbo's piece looks at how female founders are reshaping the industry from the inside, on their own terms.
For Jessa, that meant designing every dress for every body from day one — no plus-size section quarantined to a different page, no "regular" sizes. Just dresses. In every size.