"Life is about experiencing every moment—the good, the bad, the ugly, the beautiful. At JessaKae, we create dresses that help you feel and embrace all of life's experiences." - JessaKae Maddocks
Our founder, Jessa, channels her deep empathy and personal journey into every design. Inspired by her own childhood and the struggles of her beloved plus-size grandmother, JessaKae is a brand that celebrates inclusivity and representation. JessaKae was born from Jessa's desire to provide what she missed as a little girl: the magic and dream every girl deserves. We showcase the beauty of diversity by featuring people from all walks of life in our dresses, ensuring no one is left out. At JessaKae, we see your soul, your pain, and your beauty. We are here to support you through every moment, helping you break free and feel the true essence of life.

 

Our Story

JessaKae was founded by Jessa and her partner Jordan in a basement in Draper, Utah, in 2016. Those early days are unforgettable, filled with folding dresses on the couch, building cardboard cities on the patio, and hauling massive USPS mail bags to the post office daily—often in a tiny FIAT. It was a lot of hard work, but it was also a lot of fun.

As operations grew, they expanded into the kitchen, replacing dining room tables with warehouse shelving. The space was affectionately dubbed “Jessa’s sweatshop,” as it wasn’t uncommon to open the front door and find 6-7 people inside, folding clothes and fulfilling orders.

Within a few months, the entire living space was dedicated to JessaKae. Before long, the brand moved into its first actual warehouse (it felt like angels were trumpeting that day). Despite the growth, those basement days remain some of the favorite memories.

 

 

 

 

Jessa has been an entrepreneur since high school, driven by an innate desire to forge her own path. When the opportunity arose to combine her two passions—photography and fashion—she seized it wholeheartedly.

Working in the fashion industry has not only fueled her creativity but also provided a therapeutic outlet in her battle with depression, a struggle she has faced for years. There's nothing she finds more fulfilling than helping people feel confident, express their personalities, and showcase their unique style through fashion.

Being able to focus on work that she is passionate about has been a profound blessing for Jessa, one for which she is truly grateful.

 

 

18 comments

Are your dresses made in China?

I plan to order but, I do not wear anything made in China.

Jess

Great i have been scammed by one of the websites selling your dresses they are exactly the same!!

Vardah Ajaz

Great i have been scammed by one of the websites selling your dresses they are exactly the same!!

Vardah Ajaz

There is a page called jessakea instead of jessakae on FB selling your dresses for 6.95. I did investigate since this seemed to be too good to be true. It is. They’re using your photographs and everything.

https://viciwarehouse.com/products/fairytale-dress?handler=fairytale-dress

Cassie

Happy Holidays! I thought you would like to know:
I love your shop! On Sunday, I saw all these beautiful dresses that were at amazing prices. It looked legit. I made an order for $36.50 and was very excited! $40+ an international service fee was charged to my bank and I never received a confirmation email.
It’s obvious that I was scammed! It was just mind blowing how identical their shop was to yours! I’ve tried to reach out to them but they have an invalid email address.
I’m disappointed because I don’t expect to ever get any of those dresses, and I would have liked to have saved my money towards one at your shop! I hope sending this that you can find out who’s behind this and get their page and social accounts taken down so others wont be deceived as well. Additionally, based off of their website I would imagine they have imitation shops to the Vinyard Vines company (https://www.vineyardvines.com/)
Cheers to a good holiday!

https://www.vineyadvenes.com/products?handler=dresses-best-sellers&fbclid=IwAR1kgLHOuRgzAmTXgCITz8_tk1UzSMaoExxSnmkW1Bg6Tplhuh50Isfj5w0&page=4&per-page=48

Megan Davidson

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What was truly the cherry on top was the kind words sharedwith us after the opening.

"I couldn't stop grinning at the enchanting beauty of all the dresses. Every detail was so lovely!"

Alexis Bleak

Alexis Bleak

"Meeting you was such a dream come true!! Your dresses are absolutely breathtaking!! Thank you for having me."

@ken_mcclellan

@ken_mcclellan

"As my sister and I wandered through the racks of gorgeous gowns with stunning appliqués, charming puffed sleeves, and colors that took our breath away, she said something that touched my heart. "I adore how inclusive they are with their sizes,"

Em Pew

Em Pew

"It was such a magical experience! I've never had such a positive shopping experience, everyone made me feel like a princess on my big day. Thank you for creating a safe and inclusive space for ALL body types."

@stoutsydney

@stoutsydney

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