In 2013, Jordan and Jessa tied the knot. Three years later, we decided to make married life a whole lot more exciting by opening our Utah-based clothing company, building it from the ground up on kindness and hard work.

Our philosophy is simple: Looking cute shouldn’t cost an arm and a leg. Instead, your limbs should slip into an outfit that makes you excited to get dressed in the morning. We love fashion and want to help people look damn good at darn good prices.