The Jessakae Story

JessaKae began in a basement in Draper, Utah, in 2016, built from equal parts creativity, determination, and a dream to bring something magical to the world. Those early days were unforgettable—folding dresses on the couch, stacking boxes to the ceiling, and hauling massive USPS mail bags to the post office daily, often in a tiny FIAT. It was a lot of hard work, but it was also a lot of fun.

As operations grew, so did the need for space. The business quickly expanded into the kitchen, where dining tables were replaced with warehouse shelving. The space was affectionately dubbed “Jessa’s sweatshop,” as it wasn’t uncommon to open the front door and find a small army of friends and family folding dresses and fulfilling orders. Before long, every inch of the home was dedicated to JessaKae, and it was clear it was time to move into a real warehouse (a moment that felt nothing short of divine intervention).

Today, JessaKae has grown into a globally recognized brand with a loyal following of over 3.2 million on social media. The brand has been featured in numerous publications and platforms, earning awards for its commitment to inclusivity, creativity, and customer satisfaction. While the brand has come a long way since those early days, the memories of the basement hustle remain a foundational part of its journey.

Jessa never set out to be a designer—she set out to make a difference. What began as a creative outlet during some of the most difficult moments of her life became something much bigger than she ever imagined. JessaKae wasn’t just a brand; it was a form of healing, a way to reclaim joy, and a space where she could pour her heart into something beautiful.

Jessa has been an entrepreneur since high school, always drawn to forging her own path. When the opportunity arose to combine her two passions—photography and fashion—she seized it wholeheartedly, not realizing then just how much it would shape her life.

In the early days, Jessa faced countless obstacles. She was learning as she went, balancing motherhood, personal struggles, and the weight of building something from the ground up. But she knew one thing for certain—she wanted to create a brand that made women feel seen. Inspired by her grandmother, who struggled to find clothing that made her feel beautiful, Jessa made it her mission to design dresses that embraced and celebrated all women. 

As JessaKae grew, so did Jessa. The brand became a reflection of her own evolution—through struggles, resilience, and rediscovering herself. The whimsical, fairytale-like designs weren’t just about dressing up; they were about stepping into confidence, about creating a world where every woman could feel like the main character of her own story.

But behind the dreamy dresses and magical photoshoots, Jessa was navigating some of the hardest years of her life—challenges she is still working through. Designing dresses became more than a job—it was a way to process, to escape, and to create something meaningful out of life’s most challenging moments. Pouring her creativity into something bigger than herself became a powerful source of purpose. Helping other women feel beautiful and confident gave her the strength to find that same light within herself.

Now, JessaKae is a thriving brand, beloved by women around the world. And while the journey has been anything but easy, Jessa knows that every challenge, every hard-earned lesson, and every moment of growth brought her here. JessaKae is more than just a clothing brand—it’s proof that beauty can come from struggle, that dreams can be built from broken pieces, and that even in the hardest moments, there is still magic to be found.

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