The Salt Lake Tribune: How This Whimsical Utah Dress Shop Captured the World's Attention

The Salt Lake Tribune · January 10, 2026

The Salt Lake Tribune took a closer look at how a dress brand built in a Utah basement ended up shipping to 111 countries. The story traces JessaKae's path — from those first warehouse-shelving days in our apartment, to the storefront, to the garden balls, to a worldwide community of women who show up for each other in our dresses.

Utah will always be home. We're so grateful to the Tribune for telling the story so beautifully.

Read the full feature on The Salt Lake Tribune →

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