"Life is about experiencing every moment—the good, the bad, the ugly, the beautiful. At JessaKae, we create dresses that help you feel and embrace all of life's experiences." - JessaKae Maddocks
Our founder, Jessa, channels her deep empathy and personal journey into every design. Inspired by her own childhood and the struggles of her beloved plus-size grandmother, JessaKae is a brand that celebrates inclusivity and representation. JessaKae was born from Jessa's desire to provide what she missed as a little girl: the magic and dream every girl deserves. We showcase the beauty of diversity by featuring people from all walks of life in our dresses, ensuring no one is left out. At JessaKae, we see your soul, your pain, and your beauty. We are here to support you through every moment, helping you break free and feel the true essence of life.

 

Our Story

JessaKae was founded by Jessa and her partner Jordan in a basement in Draper, Utah, in 2016. Those early days are unforgettable, filled with folding dresses on the couch, building cardboard cities on the patio, and hauling massive USPS mail bags to the post office daily—often in a tiny FIAT. It was a lot of hard work, but it was also a lot of fun.

As operations grew, they expanded into the kitchen, replacing dining room tables with warehouse shelving. The space was affectionately dubbed “Jessa’s sweatshop,” as it wasn’t uncommon to open the front door and find 6-7 people inside, folding clothes and fulfilling orders.

Within a few months, the entire living space was dedicated to JessaKae. Before long, the brand moved into its first actual warehouse (it felt like angels were trumpeting that day). Despite the growth, those basement days remain some of the favorite memories.

 

 

 

 

Jessa has been an entrepreneur since high school, driven by an innate desire to forge her own path. When the opportunity arose to combine her two passions—photography and fashion—she seized it wholeheartedly.

Working in the fashion industry has not only fueled her creativity but also provided a therapeutic outlet in her battle with depression, a struggle she has faced for years. There's nothing she finds more fulfilling than helping people feel confident, express their personalities, and showcase their unique style through fashion.

Being able to focus on work that she is passionate about has been a profound blessing for Jessa, one for which she is truly grateful.

 

 

18 comments

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marc kono

I love your dresses. I’ve only purchased one so far…for a wedding. When I received the package, I turned the garment inside out and was shocked at the quality of the finish. Beautiful. I have recommended your dresses to others. I just wish I had some ball to attend to, so I could buy a very lavish gown of yours to wear. However, I suppose I could wear it on the farm twirling in the yard much to the shock of my neighbors.

L. Lyle

I love your dresses but missed out on one I’d love to have in my size :(

Do you guys do restocks, and if you do, how often?

Annie

I’m so excited to be able to try your clothes. I love that they’re size inclusive and still flattering and beautiful. One request is that you think of us vertically challenged people too :) I’m 4’9" and just know I’ll have to find a wonderful tailor for these pieces.

Carissa Boncardo

I’m so excited to be able to try your clothes. I love that they’re size inclusive and still flattering and beautiful. One request is that you think of us vertically challenged people too :) I’m 4’9" and just know I’ll have to find a wonderful tailor for these pieces.

Carissa Boncardo

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What was truly the cherry on top was the kind words sharedwith us after the opening.

"I couldn't stop grinning at the enchanting beauty of all the dresses. Every detail was so lovely!"

Alexis Bleak

Alexis Bleak

"Meeting you was such a dream come true!! Your dresses are absolutely breathtaking!! Thank you for having me."

@ken_mcclellan

@ken_mcclellan

"As my sister and I wandered through the racks of gorgeous gowns with stunning appliqués, charming puffed sleeves, and colors that took our breath away, she said something that touched my heart. "I adore how inclusive they are with their sizes,"

Em Pew

Em Pew

"It was such a magical experience! I've never had such a positive shopping experience, everyone made me feel like a princess on my big day. Thank you for creating a safe and inclusive space for ALL body types."

@stoutsydney

@stoutsydney

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