"Life is about experiencing every moment—the good, the bad, the ugly, the beautiful. At JessaKae, we create dresses that help you feel and embrace all of life's experiences." - JessaKae Maddocks
Our Story
JessaKae was founded by Jessa and her partner Jordan in a basement in Draper, Utah, in 2016. Those early days are unforgettable, filled with folding dresses on the couch, building cardboard cities on the patio, and hauling massive USPS mail bags to the post office daily—often in a tiny FIAT. It was a lot of hard work, but it was also a lot of fun.
As operations grew, they expanded into the kitchen, replacing dining room tables with warehouse shelving. The space was affectionately dubbed “Jessa’s sweatshop,” as it wasn’t uncommon to open the front door and find 6-7 people inside, folding clothes and fulfilling orders.
Within a few months, the entire living space was dedicated to JessaKae. Before long, the brand moved into its first actual warehouse (it felt like angels were trumpeting that day). Despite the growth, those basement days remain some of the favorite memories.
Jessa has been an entrepreneur since high school, driven by an innate desire to forge her own path. When the opportunity arose to combine her two passions—photography and fashion—she seized it wholeheartedly.
Working in the fashion industry has not only fueled her creativity but also provided a therapeutic outlet in her battle with depression, a struggle she has faced for years. There's nothing she finds more fulfilling than helping people feel confident, express their personalities, and showcase their unique style through fashion.
Being able to focus on work that she is passionate about has been a profound blessing for Jessa, one for which she is truly grateful.
18 comments
I just stumbled upon your content on TikTok! I love your clothing line. A bit vintage, whimsical, and feminine all wrapped into one. I cannot wait to make my first purchase!!
please make clothes for 5’3” women. I love you clothes but can’t begin to wear them- way too long!
It’s so difficult to find quality, beautiful plus size clothes. I’m so excited to see some fall designs in the next few months as well. I’m currently waiting on my first order and I’m so beyond excited for my new beautiful dresses ❤️ thank you for creating beautiful classy clothes for ALL women.
Your fashion is stunning, flattering and modest, I love it!
Do you ship to Australia?
Aussie women love light, beautiful fabrics and classy designs, ever thought about expanding? 😜
This is absolutely amazing. I went to fashion school in Salt Lake City and this is the exact style and brand I was hoping to do until I got married started living on the road and had our beautiful baby boy. Now I’m full-time mommying it. I am going to start making my entire closet your brand because I have been looking for this style my entire 23 years of life and thought I would have to make it to ever find it. These are absolutely gorgeous clothes and photography. I am beyond excited!